About the Rugs


Over the past 15 years HEMUS Ltd. Velingrad succeeded in promoting Bulgarian quality on the European market. The rugs of the company can be found in some of the most renowned buildings in Europe, while media such as Interiors UK, Architectural Digest, Houses and Gardens, etc. have paid tribute to the mastery of works.

HEMUS Ltd. Velingrad rugs are not available as mass-market products. Going for individual unique designs to suit the home for which the rug is intended is the name of the game for the Company. The designer rug can be the spatial point of dominance, embodying the most extraordinary creative phantasies or, alternatively, it can be in harmony with the other elements of the interior, echoing patterns and colors of surrounding furniture, paintings, curtains or other parts of the room, thus complementing, and complimenting too, the overall look and vibe of the room.

To allow such performance, in the course of 20 years the Company gradually has managed to close the production cycle and train valuable qualified staff with specific knowledge and skills related to the specific stages of making masterpieces. For a HEMUS rug is not just a rug; it is a unique piece of art to become a precious heirloom for generations to come. Historically rugs have always been the most expensive and important element of the interior. In the past rugs were cherished as family relics and investment because they tend to appreciate overtime. The team of HEMUS Ltd. Velingrad traditionally would invite the owner of the rug to the workshop while the rug is still on the loom to place a “signature” on the rug (e.g. to tie a couple of knots making the rug his/hers and unique), as well as to meet the women at the loom making the rug.

A curious thing about unique handmade rugs is that with years and with use their quality and price go up. Rugs created by the Company 20 years ago are emerging at auctions across Western Europe at double price.

What Makes Velingrad Hand-woven Rugs so Precious

Materials are 100% natural and 100% of local Bulgarian origin: fine wool and cotton. The basis of the rug is made of cotton – it is placed fiber by fiber by hand. At the same time the woolen rug, because of its extreme softness, has a number of useful properties: good thermal and acoustic insulation, regulation of humidity in the room and providing comfort when walking. The natural origin of materials is ideal for children’s rooms or any other spaces in which children spend time.
The company has invested extensively in the dyes laboratory. There, any color that may come to one’s mind can be obtained. Over the years of its operation, the Company has succeeded in compiling a gallery of more than 6,000 colors that can be unmistakably replicated. Moreover, new colors can be obtained too, and within as little as 24 hours. Colors are resistant to use and direct sunlight.
No chemicals or bleaching agents are used in the course of processing of materials, unlike other manufacturers. A well-known fact is that the industry of hand-woven rugs in countries with traditions in the area is associated with exceptionally high levels of pollution in the regions of manufacturing (Afghanistan, Turkey, Pakistan, etc.). HEMUS Ltd. fully opposes the use of chemicals both in the processing of yarn and during washing. The textiles dye used is of the highest quality available worldwide – Swiss-made. The solution of dye in water is so safe that it is almost suitable for drinking, while the waste water from dyeing is far less polluting than the waste water from a household washing machine.

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